Piggyvest Customer Journey Optimization
Product Optimization
Year
2024
Type of Project
Side Project
My Role
Product Mnaager
Case Study
Objective
Identify key friction points across the PiggyVest investment journey and explore product improvements that could make discovering, understanding, and completing investments more seamless.
Process
I mapped the customer journey to identify pain points across investment discovery and payment, then translated those problems into product opportunities. I proposed solutions around UI simplification, education, progressive disclosure, payment flow optimization, and backend performance, and used RICE prioritization to determine which initiatives should be addressed first
Outcome
The analysis prioritized payment-flow optimization as the immediate opportunity, with a proposed three-step payment experience and performance improvements aimed at reducing payment drop-off. Longer-term opportunities included personalization, education, and investment-navigation improvements. Success would be evaluated through metrics such as investment conversion, payment bounce rate, engagement, and feature adoption
Standout Features
RICE Prioritization · 3-Step Payment Flow · Progressive Disclosure