BIPay Technologies

Fintech

Year
2023
Type of Project
Side Project
My Role
Product Manager

Case Study

Objective

Create a Product Strategy to increase users transacting on fintech platform - Bipay, built for millienials for bill payments and cross border transactions.

The company had noticed the number of users transacting had decreased significantly, they predict it might be that

The millenials user persona needs might have changed or
Their competitors might be doing something better and have accquired their customers

Process

First, i had to understand the business, then defined clear objectives while researching the customer base, market and competitiors.

Then with these information i created a product strategy to solve the problem, listing goals, initiatives and action steps.

Outcome

Data gotten from user research shows that a fair percentage of user gravitate towards a good User Interface & User Experience. Bipay will then Enhance the user experience of their platfrom so as increase user adoption and satisfaction.
Keeping users engaged and Updated Is sure to yield positive results.
Bipay needs to broaden the services provided beyond its core functionalities, deepening customer engagement and reducing the likelihood of churn

Standout Features

Enhanced customer support
Clearer communication plans
Targeted campaigns